Search Engine Optimization Abstract

Principles of Search Engine Optimization (SEO)

What is SEO? SEO refers to search engine optimization, or the process of optimizing a website to facilitate search through search engines like Google. What is SEO? SEO refers to search engine optimization, or the process of optimizing a website to facilitate search through search engines like Google. SEO is important to many companies because if people search for it through a web search and find what they are looking for, you can receive many new visitors that can help you earn more money. If people can't find you on a web search, you miss an opportunity, and you might find your competitor.

SEO is often part of a global online marketing strategy and complements other tactics like social media marketing, content marketing, and more.

What factors affect a search?

When we type something into the Google search box, a lot happens under the hood. Google takes into account over 200 different factors to help you determine the results of each query. No one knows all the factors, but there are many assumptions, which means that there are many different paths to optimization.

What Search Engine Optimization Does

So beyond understanding and studying the many factors that affect search results, what does SEO really do?

All SEOs generally share the same goal: to help a website be found by more people, more easily, and the way they arrive can vary widely.

But there are some common practices you will hear when it comes to search engine optimization.

Optimize the site

The first part of a solid SEO strategy focuses on the technical aspect of a website. Because Google finds information about a website by crawling it, it's often the job of an SEO to make sure the site is easy to find and crawl.

That means doing a lot of different things to optimize the site itself, such as making sure the site has a sitemap that Google can find, making sure it loads quickly, and analyzing the site's design and architecture to ensure it works well for users. Users. Many SEOs will perform a technical audit to determine a list of problems with a site.

Research and optimize keywords 


Keywords are the words you enter into a search engine to find what you are looking for. If we go back to the example of our sneakers, a footwear company will want to be known for keywords related to footwear, such as “sneakers”, “sneakers” and “sports shoes”, as well as specific brands such as Nike or Reebok .

SEOs do keyword research to determine which keywords would be best to target for a given site. They then make sure that the site uses those keywords often enough and in the right places in a process called keyword optimization.

Get links 


Before search engines like Google had sophisticated ways to personalize search results based on their friends and their location, they used a main element to discover which elements were the best on the web: links. 


When a trusted and respected website links to your site, it sends a signal to Google that it has a good reputation. If this happens often enough with enough quality and trustworthy websites, Google gets the idea that you are a quality and trustworthy site, and makes search engines more likely to see your site.

This means that SEOs spend a lot of time working on getting links in a process called link building. Link building tactics can range from simply asking for a link to writing a guest post, and there are many more.

Helps create content (which builds links) 


One of the best ways to get links these days is by creating great content. Whether it's a video, blog post, tool, comic, or other resource, great content naturally attracts links as people visit, share, and talk about it.

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